Why We Don’t Guarantee Footfall at Our Makers Markets (and Why It’s Okay)
If you’ve ever hosted, attended, or even just walked past a makers market, you’ll know the buzz of excitement that fills the air. Local artisans showcase their creations, customers meander through beautifully arranged stalls, and the community comes together in celebration of creativity. But if you’re a vendor considering joining one of our markets, you might be wondering: "How many people will come?"
Let’s tackle this question with a healthy dose of honesty and humour. Spoiler alert: we don’t guarantee footfall. Here's why—and why it's not as scary as it sounds.
Weather Woes and the Sunshine Gamble
Let’s start with the easiest culprit: the weather. You’d think that in the age of advanced meteorology, predicting a sunny day would be a breeze (pun intended). But nope.
Rain can turn even the most dedicated shoppers into Netflix-and-blanket enthusiasts, while unexpected heatwaves might send them running to the nearest beach instead of our market. And let’s not even talk about windy days, which can quickly turn your lovingly designed stall into a kite.
The upside? Some of our quietest markets have been the cosiest, with vendors swapping stories and customers getting more one-on-one time to connect with artisans.
The Economy and Customer Wallets
Ah, the economy. It’s the invisible hand that often feels like it’s giving us a high-five one day and a facepalm the next. Global inflation? Interest rate hikes? An unexpected avocado shortage? All of these can influence whether people feel like splurging on that handmade ceramic vase.
But here’s the thing: even when customers aren’t spending big, markets are a chance to build relationships. Today’s browsers could become tomorrow’s buyers, especially when they fall in love with your brand and start following your journey.
Politics, Protests, and Other Puzzling Factors
Who knew that an election or a surprise protest in the town square could derail your market day? Whether it’s a local road closure or a global event dominating the headlines, external forces can pull people away from our markets in ways we can’t predict.
But sometimes, these same disruptions can draw a crowd. Political rallies, for example, might bring unexpected foot traffic, turning your market stall into a little oasis of calm amidst the chaos.
The Magic of Makers Markets
So yes, we don’t guarantee footfall. But here’s what we do guarantee: a vibrant community of fellow makers, a space to showcase your creativity, and the chance to connect with customers who appreciate your craft. Every market is an adventure, full of surprises and serendipity.
Think of it this way: markets are like gardens. Some days, they’re bustling with bees and butterflies (and shoppers). Other days, they’re quieter, giving you space to nurture and grow. Both days are important.
Why It’s All Worth It
At the end of the day, makers markets aren’t just about selling products—they’re about creating connections. Every market, busy or slow, is an opportunity to meet new people, share your story, and plant seeds for future growth.
So, while we can’t promise packed aisles and bustling crowds, we can promise a supportive space where your creativity is celebrated. Whether it’s sunny, rainy, or somewhere in between, the magic of makers markets is that they’re unpredictable, just like the art we all love to create.
Let’s embrace the uncertainty together—because sometimes, the best stories come from the most unexpected days.
See you at the next market!
